Kung Fu Restaurant

1:21am Tuesday 21 December 2010 Sydney (gmt+10)

These pictures were taken on the 12th of October. Sheila and I went back to Shanghai's Super Brand Mall. It is the largest mall in Pudong, or the newer part of the city. About a week earlier we had dinner at Hooters, which is one of restaurants in the mall.

I think there's some kind of Thai exhibition, or something like that. On display around the mall were artwork, sculptures and religious statues from Thailand. Nice!

We sure wanted to have a look around and explore every store in the mall, but it was already lunch time and we were both very hungry. So we tried Kung Fu, an Original Chinese Fast Food Restaurant.

At first glance Kung Fu seems like a joke. Bruce Lee wielding a stick and looking down on you while you slurp your soup seemed a bit too picture perfect. But there's more to this Fast Food Chain than what most foreigners, like Sheila and myself, know about.

Twelve years ago a 22 year old Chinese dude opened the first Kung Fu restaurant and at present they have over 300 branches in Mainland China alone. That's phenomenal by any standards. And on top of that, Kung Fu is one of the few fast food chains in China to pass the HACCP Food Safety Management Certification. (Rumor has it that KFC China even managed to stuff it up a couple of times before eventually getting it right!)

Another amazing feat is that Kung Fu promises that all orders are ready within 60 seconds. In terms efficiency and work flow design they easily beat other multi-national Fast Food Chains like McDonald's, KFC and even Starbucks.

Their only weakness is their lack of active marketing. I'm not sure about the locals, but most foreigners does not know that they exist. You don't see them on TV in China, or at least not while we were there. And the name "Kung Fu" is too generic. Google it and you'll get a gazillion results and you'll have to browse through a dozen or so pages before you even get to their website.

The food itself was good. Everything was served hot. The rice was perfectly cooked, and the Chicken Casserole with Ginseng was very tasty! It also came with Broccoli. Even that was tasty!

My only issue is that the Chicken that we got seemed a bit pulverized, while on the posters it was supposed to look like this:

And also I don't know what the 'Ravioli' on the poster was all about, probably a typo or translation error. But at least ours came with Chicken Feet, and in China that's a real bonus! :)

Unfortunately we did not have time to try more items on the menu. I guess if we do happen to visit China again we'll make it a point to try more Kung Fu!

Kung Fu Restaurant

5F East Zone 06

Super Brand Mall

Shanghai China

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