Any blue jean aficionado will tell you that the Levi's Jeans came into existence here in San Francisco. So I went to see the Levi's museum... which unfortunately turned out to be little more than a huge shop window. There are trivial infos here and there but most of the exhibits are designed to entice visitors to buy a pair of jeans.

Okay... so maybe I fell for it. But still, I really don't think it's right to leave San Francisco without buying a pair of Levi's Jeans. Unfortunately it's a sort of souvenir that does not come cheap. In their main store in front of the Union Square you'll see sections upon sections of jeans ranging from US$50 up to US$300. The interior design of the shop is a real eye candy and the stuffs on display are guaranteed to make diehard Levi's fans drool.

But if you prefer not to empty out your wallet then there is an alternative. Just a couple of blocks away from their main store is a shop called Ross. And if you're patient enough to rummage through rows or clearance items, and if there are stocks available, then you'd be able to get a genuine pair of Levi's Jeans for no more than US$20. Now that is something worth drooling about! :)